Addition is an Applied Intelligence Studio. We work at the intersection of brands, AI, and human-centered design to solve problems in new ways.
We apply frontier AI to make brands smarter, technology more human, and teams more capable.
We design the systems, tools, and environments that move organizations from experimentation to meaningful integration. Our practice combines strategic thinking, creative direction, and applied AI to reshape how ideas are generated, content is produced, and experiences are delivered. We treat intelligence as infrastructure — something that transforms process, capability, and culture from within.
Founded in 2021, Addition was acquired by R/GA in 2025 and operates as a dedicated studio focused on the application of frontier AI for many of the world’s leading brands.
Intelligent Systems
What We Do
Applied AI Strategy
We help organizations find where AI creates real advantage — in customer experience, speed, growth, and new revenue. From first roadmap to measurable results, we turn capability into competitive position.
AI System Design & Development
We design and build AI systems around the people who use them. From how interfaces adapt to how teams collaborate and decisions scale, every system starts with human behavior and ends with something people actually want to use.
Team Augmentation
We embed with your team for the long run — building AI capability from within, evolving systems as the technology moves, and making sure your people grow alongside the tools. Not a handoff. An ongoing journey.
Overview
Selected Clients
Accenture
Montefiore Health System
Atlassian
The New York Times
Prudential
Twitch
Unilever
Toyota
Paypal
Venmo
Fox
NBCUniversal
Entain
Services
Strategy
Prototyping
Workflow Design
Model Training
System UX/UI
Content Design
Engineering
Creative Direction