Systems for a new reality.

Addition is an AI-enabled services company providing end-to-end solutions tailored to our clients' specific needs. This approach allows us to meet you where you are, achieve quick wins, and deliver value through long-term innovation.

We work with our clients to understand the key areas for AI transformation within their organization, identify quick wins that deliver early impact, demonstrate value through rapid prototyping and proof of concepts, and create a roadmap for achieving sustained growth and efficiency through innovation over time.

Our approach to strategy is grounded in a deep understanding of AI capabilities, decades of digital innovation now applied to the AI landscape with leading brands and startups, and our hands-on experience implementing Gen AI systems for some of the world's biggest companies. Our process is rooted in organizational research to ensure seamless integration, human-computer interaction to optimize user adoption, and hands-on R&D to stay at the forefront of AI advancements.

We've found that a quick prototype is often worth a thousand words on PowerPoint slides. Our clients come to us as an alternative to large consulting firms that lack the speed and agility that the AI era demands, allowing our clients to capitalize on emerging opportunities faster.

AI enables teams to work better, faster, and smarter. However, enterprise chatbots and SaaS tools often have limitations.

Our clients turn to us to create AI tools tailored to their specific work. Our model-agnostic approach allows us to combine the best cutting-edge technologies – from proprietary and enterprise-specific models to open source – into multimodal systems and AI agents optimized for their unique needs.

From low-code automations to full-stack AI tools, by focusing on narrow, high-value tasks, we deliver AI systems that surpass the capabilities of general-purpose models when it comes to on-the-job performance.

AI enables new kinds of interactions between organizations, people, and machines. We take an AI-first approach to design, focusing on solving problems, pursuing opportunities, or simply delighting people in novel ways.

From AI system design and development to human-computer interaction and generative UI frameworks, we craft experiences that align humans and machines in ways that go beyond functional requirements.

We've launched AI experiences within global products and digital platforms, mobile apps, and physical activations. Along the way, we question old paradigms and invent new ways for humans and machines to connect.

Every year, large organizations need to create an unprecedented amount of content to keep pace with the demands of an evolving digital ecosystem.

We help brands leverage AI safely and responsibly to deliver AI-powered content that aligns with their voice and visual aesthetics.

This not only enables brands to efficiently generate content across a wide range of mediums, spanning text, image, video, animation, 3D, and multimedia – but it also opens up opportunities to improve the content experience for consumers.

By pioneering new strategies for personalization, localization, real-time content, and UGC, we're ushering in a new era where content is more adaptive and relevant to people's needs.