Expanding Marketing Inclusivity with Google and Gemini
Taking everything into account
Google’s marketing teams set out to explore how AI could be leveraged to drive more inclusive marketing strategies. To ensure AI was a tool for progress rather than an amplifier of bias, we tapped into Google’s extensive research on inclusive marketing — and created bespoke Inclusive Marketing AI Workflows within Gemini. These workflows implemented AI functions to check marketing strategy, creative ideas, or media strategies for inclusivity, and collaborate with the user to revise their ideas.
Drawing the Blueprint for More Inclusive AI-Driven Marketing
The Insights and Workflows equip Google’s internal teams with the knowledge and tools to apply inclusive principles while using AI — from mitigating bias, to ensuring representation, reflecting diverse perspectives, and more. Built to work seamlessly with Gemini, Google’s AI model, our actionable prompt templates are practical bespoke guidance that can be used everyday.
Fine-Tuned for Responsible Creativity
To build a scalable and effective solution, we developed a structured approach that blends human oversight with AI-driven efficiencies. The Inclusive Marketing AI Workflows leverage:
- Bias-Aware AI Prompting – A framework for crafting AI inputs that encourage inclusive, representative, and accurate outputs.
- Ethical AI Strategies – Guidance on identifying and mitigating bias in AI-generated content and media planning.
- Custom Gemini Workflows – Step-by-step tools that help marketers structure their AI interactions to prioritize inclusivity.
“Placeholder Design is intention—every detail guides, adapts, and amplifies the story.”
Jeffeson Hack
AI-Driven Inclusion at Scale
The Inclusive Marketing AI Workflows have been rolled out across Google’s internal marketing teams, providing a scalable framework that evolves alongside AI advancements. This initiative sets a new industry benchmark—showcasing how AI can be leveraged not just for efficiency, but for more equitable and impactful storytelling.
Together with Google, we’re shaping the future of AI-powered marketing—one that sees everyone.
2024