Turning Listings Into Irresistible Home Walkthroughs
AI-Powered Home Tours
When it comes to new construction homes, buyers aren’t just looking for information—they’re searching for an emotional connection. But with thousands of nearly identical listings, it’s easy for homes to blend together.
Realtor.com partnered with us to solve this problem by automating the creation of dynamic video tours—turning static listings into immersive, high-quality experiences.
Bringing Listings To Life – Automatically
We built an AI-powered video system that generates engaging, high-quality video tours directly from a listing’s content — transforming home descriptions into compelling narratives in seconds.
Here’s how it works
• AI Script Generation – The system scrapes the listing’s details and images, then generates a natural-sounding script that highlights key features of the home.
• Automated AI Voiceovers – The script is narrated by a lifelike AI-generated voice, offering a polished and engaging experience.
• Dynamic Music Selection – A pre-vetted music library ensures that every video has the right tone and atmosphere.
• Image-Driven Storytelling – The system selects and sequences listing images to match the AI-generated script, creating a seamless visual flow.
• Flexible Video Length – A dynamic component system allows each video to stretch or shrink based on the depth of information in the listing.
Keeping Humans In The Loop
Once rendered, each video is placed into a user-friendly CMS, where agents and approvers can edit, refine, and publish them directly to listing pages, ensuring full creative control without additional manual effort.
Showing More Than Just The House
Beyond individual home listings, we built dedicated templates for new construction communities, allowing Realtor.com to highlight:
• Multiple Floor Plans – Showcasing different home styles and layouts in a single, cohesive video.
• Community Amenities – Featuring pools, clubhouses, walking trails, and other standout features.
• Local Insights – AI dynamically integrates top-rated schools, restaurants, and green spaces based on real-time local data, making every video feel hyper-relevant.
Help Sell New Homes Site-wide And Beyond
Because every home listing is now automatically transformed into video, we built an AI-driven cutdown and resizing system to maximize distribution. Short-form video previews are placed directly on the main listing page, allowing users to see an engaging snippet while browsing homes. The videos can also be optimized for social, making it easy to distribute across Instagram, YouTube, and paid media campaigns—helping agents boost visibility and engagement across multiple platforms with zero additional effort.